Creating Work That Connects.
I’m a student and the University of North Carolina at Chapel Hill studying Advertising and Public Relations with a passion for how brands use storytelling, culture, and strategy to create meaningful connections.
At SportsMEDIA Technology, I gained hands-on experience in marketing strategy, audience research, and digital growth. I developed social content ideas and analyzed performance opportunities, strengthening my ability to think creatively while staying results-driven.
Tasks included:
- Reviewed social media performance and audience engagement
- Developed TikTok content ideas focused on growth and retention
- Researched opportunities to strengthen brand visibility
An upcoming opportunity as a campus ambassador with Good Molecules reflects my continued interest in beauty marketing and brand community building. I’m excited to further explore influencer strategy, product storytelling, and how modern beauty brands create authentic relationships with consumers.
Tasks include:
- Represent the brand within the University of North Carolina at Chapel Hill community
- Promote products through campus-focused content and peer engagement
- Support brand awareness through events, sampling, and social media
Through Coulture Magazine, I’ve worked within fashion and lifestyle media, contributing to outreach, creative collaboration, and brand storytelling. This experience deepened my understanding of editorial voice, trend awareness, and audience connection.
Tasks included:
- Reviewed social media performance and audience engagement
- Developed campaign ideas for upcoming launches
- Researched opportunities to strengthen brand visibility
Currently Inspired By:
Saie Beauty
Clean and sustainable beauty making a real world impact.
Robyn Delmonte
Excellent creator who uses storytelling and brand identity to her advantage.
Gabrielle Etienne
Cultural preservationist celebrating what heritage and wealth really is.
Rhode Beauty
Changing the game in marketing and PR strategy + aesthetics.
Connect with me
Follow my digital journey, and feel free to reach out with any questions!
Email: alessiaiacono3@gmail.com